{"id":334,"date":"2022-01-22T19:09:20","date_gmt":"2022-01-22T19:09:20","guid":{"rendered":"https:\/\/denmark.frmicrosites.autonomic.zone\/?p=334"},"modified":"2022-01-22T19:11:22","modified_gmt":"2022-01-22T19:11:22","slug":"er-blockchain-vejen-frem-i-modeindustrien","status":"publish","type":"post","link":"https:\/\/denmark.fashionrevolution.org\/da\/2022\/01\/22\/er-blockchain-vejen-frem-i-modeindustrien\/","title":{"rendered":"Er Blockchain vejen frem i modeindustrien?"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"450\" src=\"http:\/\/denmark.frmicrosites.autonomic.zone\/wp-content\/uploads\/sites\/5\/2022\/01\/blockchain-artikelcover.jpg\" alt=\"\" class=\"wp-image-331\" srcset=\"https:\/\/denmark.fashionrevolution.org\/wp-content\/uploads\/sites\/5\/2022\/01\/blockchain-artikelcover.jpg 1000w, https:\/\/denmark.fashionrevolution.org\/wp-content\/uploads\/sites\/5\/2022\/01\/blockchain-artikelcover-300x135.jpg 300w, https:\/\/denmark.fashionrevolution.org\/wp-content\/uploads\/sites\/5\/2022\/01\/blockchain-artikelcover-768x346.jpg 768w, https:\/\/denmark.fashionrevolution.org\/wp-content\/uploads\/sites\/5\/2022\/01\/blockchain-artikelcover-18x8.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Kan Blockchain teknologi v\u00e6re modeindustriens h\u00e5b for en mere social ansvarlig fremtid? Blockchain systemer har mulighed for at samle kritisk information, overskueligg\u00f8re forsyningsk\u00e6der og offentligg\u00f8re realiteten bag modeindustrien.<\/h3>\n\n\n\n<p><em>Af: Kathrine Dovnborg Frederiksen<\/em><\/p>\n\n\n\n<p>Hvis du synes, at Blockchain i modeindustrien lyder som en fjern teknisk fremtid, s\u00e5 tager du heldigvis fejl. Blockchain i modeindustrien er nemlig langt n\u00e6rmere, end man m\u00e5ske skulle tro, og teknologien kan hj\u00e6lpe med at overskueligg\u00f8re og bidrage til at mindske en del af de problemer, som findes i branchen. Problemer s\u00e5som manglende transparens, usympatiske arbejdsforhold og spild af ressourcer kan v\u00e6re sv\u00e6re at spore og se konsekvenserne af. Blockchain teknologi kan bidrage med at gennemsigtigg\u00f8re branchen og minimere uetiske handlinger bag kulissen.&nbsp;<\/p>\n\n\n\n<p><em>Men hvad er Blockchain egentlig?&nbsp;<\/em><\/p>\n\n\n\n<p>Helt enkelt er Blockchain teknologi et system, som kan lagre data. Blockchain fungerer som et sikkert system, som er umuligt at hacke, derfor er det et trov\u00e6rdigt redskab, som kan klarg\u00f8re kritiske informationer om produktionen bag t\u00f8j.&nbsp;<\/p>\n\n\n\n<p>Denne innovative lagring af information kan bl.a. benyttes til at overskueligg\u00f8re forsyningsk\u00e6den i modeindustrien. Systemet kan lagre information om processen, helt fra hvor bomulden er blevet plukket, til hvilken butik t-shirten er endt ud i. I retail fungerer dette ved, at hvert stykke t\u00f8j har en QR-kode tilknyttet, hvorp\u00e5 du kan se hele rejsen, som dit nye t\u00f8j har v\u00e6ret gennem. Det vil derfor v\u00e6re umuligt for brands at skjule hvilket milj\u00f8m\u00e6ssigt og menneskeligt aftryk, deres t\u00f8j efterlader.&nbsp;<\/p>\n\n\n\n<p>Blockchain kan benyttes af brands, som kan k\u00f8be sig ind i systemet. Det har flere fordele for brands at benytte sig af Blockchain systemer. De har mulighed for at \u00f8ge gennemsigtigheden, bevise deres gr\u00f8nne politik og tiltag samt at verificere b\u00e6redygtig produktion. N\u00e5r man tager forbrugeren med i denne proces i produktionen, skaber det et st\u00f8rre tilh\u00f8rsforhold mellem forbrugeren og t\u00f8jet. Brands som benytter sig af disse systemer, vil skabe en langt st\u00f8rre trov\u00e6rdighed, hvilket er n\u00f8dvendigt i en branche pr\u00e6get af greenwashing, tomme l\u00f8fter og markedsf\u00f8ring baseret udelukkende p\u00e5 st\u00f8rst mulig profit.&nbsp;<\/p>\n\n\n\n<p>Blockchain har mulighed for at p\u00e5virke modeindustrien p\u00e5 den m\u00e5de, at der kan opn\u00e5s fuld transparens i forsyningsk\u00e6derne. Der kan ikke snydes med oplysninger, og det er slut med greenwashing. Brands bliver tvunget til at offentligg\u00f8re kritisk information om deres produktion, behandling af personale og deres klimaaftryk. De har ikke mulighed for at komme uden om deres ansvar, og de er n\u00f8dt til at reagere p\u00e5 konsekvenserne af de handlinger, som ligger bag et komplekst system i forsyningsk\u00e6den.&nbsp;<\/p>\n\n\n\n<p>Dette komplekse system gemmer en lang proces og produktion, som kan v\u00e6re sv\u00e6rt for forbrugeren at s\u00e6tte sig ind i \u2013 is\u00e6r da der florerer s\u00e5 meget misvisende information og markedsf\u00f8ring, som resulterer i manglende tillid mellem kunde og brand.&nbsp;<\/p>\n\n\n\n<p>Blockchain kan v\u00e6re en l\u00f8sning, som binder forbrugeren sammen med produktionen og processen bag, og ikke bare den butik, som de har k\u00f8bt t\u00f8jet i. Det vil skabe en st\u00f8rre respekt for branchen og t\u00f8jet og en st\u00f8rre klarhed for forbrugeren.&nbsp;<\/p>\n\n\n\n<p>Teknologien er her, og den er klar til at g\u00f8re modeindustrien til et fair sted. Sp\u00f8rgsm\u00e5let er bare om branchen er klar til at kigge indad og \u00e5bne op for hele sandheden bag deres produktion? Er de klar til at implementere rigtige tiltag, som rent faktisk forbedrer forholdene for deres personale? Er de klar til at omstrukturere deres produktion, s\u00e5 planeten ikke skal lide for fashion?<\/p>","protected":false},"excerpt":{"rendered":"<p>Kan Blockchain teknologi v\u00e6re modeindustriens h\u00e5b for en mere social ansvarlig fremtid? Blockchain systemer har mulighed for at samle kritisk information, overskueligg\u00f8re forsyningsk\u00e6der og offentligg\u00f8re realiteten bag modeindustrien. Af: Kathrine [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Er Blockchain vejen frem i modeindustrien? - Fashion Revolution Denmark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/denmark.fashionrevolution.org\/da\/2022\/01\/22\/er-blockchain-vejen-frem-i-modeindustrien\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Er Blockchain vejen frem i modeindustrien? - Fashion Revolution Denmark\" \/>\n<meta property=\"og:description\" content=\"Kan Blockchain teknologi v\u00e6re modeindustriens h\u00e5b for en mere social ansvarlig fremtid? 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